For home cleaning companies
One clean is a job. Recurring is a business.
A cleaning company grows on recurring customers who stay for years. We aim your marketing at people who want regular service, turn first cleans into recurring plans, and fix the operations that make customers cancel.
A typical $5M cleaning company
One-time Recurring
Share of customers
40%60%
Share of revenue
15%85%
Recurring customers carry almost all the revenue. That's who we market to.
The cleaning growth problem
You can’t outrun churn with ads.
Most cleaning companies buy new customers to replace the ones who quietly leave. Past $5M, growth comes from keeping recurring customers longer and hiring fast enough to serve them.
Market for recurring
Campaigns and offers built around weekly and biweekly service, judged on recurring customers won, not one-off bookings.
Convert the first clean
A follow-up after every first clean that asks for the recurring plan while the house still looks great.
Keep the customers you have
Same cleaner where possible, quality checks, and an alert when a customer skips or downgrades, before they cancel.
What we run for cleaning companies
The same channels, tuned for cleaning.
- Campaigns split by recurring, deep clean and move-out
- Online booking and instant quotes tracked to the source
- Review requests after every clean, by cleaner and by area
- Recruiting campaigns for cleaners, because hiring caps growth
Questions
What owners ask us
- What is the best way to market a home cleaning company past $5M?
- Market for recurring customers, not one-off cleans, and measure what each channel brings in over a year rather than per booking. Retention and hiring matter as much as ads at that size.
- Should a cleaning company run Local Services Ads?
- Often, yes. House cleaning is an LSA category in many areas, and it can be a low-cost source of local customers when the service areas and budget are managed.
- Do you need us to use ServiceTitan?
- No. Many cleaning companies run other scheduling software. We connect your marketing to whatever system holds your bookings and revenue.
Let’s fill your recurring schedule.
A 30-minute call. We look at your channels, your ServiceTitan data and your booking rate, and tell you where the growth is.