What are Google Local Services Ads?

Ads that appear above search ads and the map pack for local service searches, with a Google Guaranteed or Google Screened badge. You pay per lead rather than per click.

Is LSA better than Google Ads?

Neither wins outright. LSA leads are often cheaper, but you control less: no keywords and limited targeting. Most companies past $5M should run both and move budget by cost per booked job.

Can we get money back for bad leads?

Often, yes. Google credits leads it judges invalid, such as spam, services you do not offer or areas you do not cover. Reviewing every lead and flagging those is part of running the account.

Do you need access to ServiceTitan?

Yes. Without it we can only report leads. With it we can report booked jobs and revenue by channel, which is the point.

Local Services Ads management

Own the top of the page.

Local Services Ads sit above every other result, with the Google Guaranteed badge next to your name. They're also the easiest channel to waste money on. We run them week to week and track every lead through to a booked job.

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Pay per lead sounds simple. It isn’t.

LSA charges per lead, not per click, so most owners set it up once and leave it. But the ranking moves every week, and small settings decide whether you get the $9,000 repipe or the $150 drain call.

Budget caps set wrong

A weekly budget entered as a monthly one, or the reverse. You either vanish by Tuesday or overspend for weeks before anyone notices.

The wrong job types

Every job type switched on means paying for low-ticket calls your techs don’t want. The mix should follow your margins.

Bad leads never disputed

Wrong service, wrong area, spam. Google credits some of these, but only when someone reviews the leads and flags them.

What we do

Managed weekly, not set and forgotten.

Google Guaranteed setup and verification, for every location
Budget pacing checked weekly against your dispatch capacity
Job types and service areas matched to your highest-margin work
Lead disputes filed for every lead that should be credited
Response-time and booking-rate tracking, since both affect your ranking
Review requests timed after each job, since rating drives LSA placement
Every LSA lead tagged in ServiceTitan, so you see booked revenue, not just leads
Budget moved between LSA and Google Ads based on cost per booked job

How we start

Two weeks to a clear picture.

01Week 1
Audit the account
Budget settings, job types, service areas, dispute history and response times, compared against what booked in ServiceTitan.
02Week 2
Fix and connect
Correct the settings, file the disputes still in window, and connect LSA leads to ServiceTitan campaigns.
03Every week after
Run it
Weekly pacing, disputes and reviews, with a monthly view of cost per booked job against your other channels.

Questions

What owners ask us

What are Google Local Services Ads?: Ads that appear above search ads and the map pack for local service searches, with a Google Guaranteed or Google Screened badge. You pay per lead rather than per click.
Is LSA better than Google Ads?: Neither wins outright. LSA leads are often cheaper, but you control less: no keywords and limited targeting. Most companies past $5M should run both and move budget by cost per booked job.
Can we get money back for bad leads?: Often, yes. Google credits leads it judges invalid, such as spam, services you do not offer or areas you do not cover. Reviewing every lead and flagging those is part of running the account.
Do you need access to ServiceTitan?: Yes. Without it we can only report leads. With it we can report booked jobs and revenue by channel, which is the point.

Find out what your LSA leads are really worth.

A 30-minute call. We look at your channels, your ServiceTitan data and your booking rate, and tell you where the growth is.